Supriyo Roy, the design head behind Faasos, observed the growing demand for convenient and diverse food options. Not everyone has the time or inclination to cook or dine out every day, yet everyone craves something different and unique. Faasos aims to provide the answer to the perennial question of "What's for dinner?" with its quick and easy online ordering experience.
What sets Faasos apart from other food delivery apps is its commitment to delivering a wide variety of hot and delicious meals. From wraps to rice dishes, starters to desserts, Faasos offers something for every palate. With over 10,000 customers ordering through the mobile app daily, Faasos is rapidly expanding its reach and popularity.
The realization of the Faasos app involved the use of Adobe Creative Suite and Sketch to create visually appealing designs. Usability testing was conducted throughout the development cycle to ensure a seamless user experience. The app's infrastructure was built using Objective-C, Java, Restful APIs, NodeJS, and other modern technologies, making it scalable and efficient.
Available on both Android and iOS platforms, the Faasos app can be accessed in 15 different cities across India. Its location-aware feature automatically detects the user's location and presents food options available in their area. Ordering food is a breeze, with a simple payment process that guarantees security. Users can track their orders in real-time until it arrives at their doorstep, thanks to the app's unique mobile tracking experience.
The Faasos app was designed with a specific target user group in mind - busy individuals aged 20-35 living in metro cities. Extensive research and data analysis were conducted to optimize the user experience and visual design. One of the challenges faced during the design process was presenting the menu items in a visually appealing way that catered to the diverse tastes and preferences of the Indian population. Through continuous testing and optimization, the app now offers a universally appealing experience.
Since its release in 2015, the Faasos app has been a game-changer in the food delivery industry. Its innovative approach to ordering food and its commitment to providing a wide range of options have earned it numerous accolades, including the prestigious Silver A' Design Award in 2016. This recognition highlights Faasos' excellence in design and its ability to create a seamless and delightful user experience.
With Faasos, you can satisfy your cravings and enjoy a delicious meal with just a few taps on your phone. Experience the convenience and variety that Faasos offers and discover a new way to enjoy food.
Project Designers: Supriyo Roy
Image Credits: Faasos Food Services Pvt. Ltd, 2013-2016
Project Team Members: Design Head: Supriyo Roy
Chief Technology Officer: Soumyadeep Barman
Project Name: Faasos
Project Client: Supriyo Roy